Pacific Power’s New Demand Response Program to Increase Efficiency

Posted on February 8, 2024

PORTLAND, Ore., (Feb 8, 2024) —Pacific Power is offering a new energy program called Optimal Time Rewards for residential customers across Oregon and Washington to help customers manage costs while creating a more resilient and sustainable grid.

Participants in the Optimal Time Rewards program can earn incentives of up to $50, plus ongoing annual incentives, by partnering with Pacific Power to more effectively manage spikes in demand and fluctuations of power supply. Optimal Time Rewards is one of a portfolio of energy efficiency and demand response programs Pacific Power is offering to help keep energy costs low for everyone through the use of smart technology.

There are two ways to participate. Residential customers can enroll a smart thermostat connected to electric heating or cooling equipment, and customers in multifamily housing can also enroll an electric water heater. Participants benefit from ongoing incentives in exchange for allowing the utility to make minor adjustments to their thermostat or to manage their water heater consumption for brief periods when electricity demand is high.

Residential customers who want to learn more about enrolling a smart thermostat can visit the Pacific Power Optimal Time Rewards website at Property managers can find out how to enable water heater enrollment for their residents at

“Optimal Time Rewards will provide an additional cost-effective option to our customers to help offset their energy costs said Laura James, demand response program manager at Pacific Power. “Pacific Power is pleased to team up with OATI, Inc. and Armada Power to facilitate this effective tool that will help manage growing electricity demands and stabilize the grid to improve reliability.”

About Pacific Power

Pacific Power provides safe and reliable electric service to more than 800,000 customers in 243 communities across Oregon, Washington and California. Pacific Power is part of PacifiCorp, one of the lowest-cost electricity producers in the United States, serving nearly two million customers in six western states as the largest regulated utility owner of wind power in the West. For more information, visit


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