FOR IMMEDIATE RELEASE — Cultural organizations serving Marion and Polk counties are taking a leading role in a popular regional benefit program that returns for its ninth year in 2026. The Northwest Attractions Alliance will again offer reciprocal admission benefits, allowing members of participating attractions to enjoy free admission across Oregon and southwest Washington.
Locally, Salem-based institutions including Deepwood Museum & Gardens and the Willamette Heritage Center are featured in the April 2026 schedule, highlighting the important role Marion- and Polk County–area organizations play in preserving regional history, culture, and education.
From January through December 2026, a membership at any participating attraction provides free admission for one member and up to three guests of any age to designated attractions each month. The program has grown significantly since its launch, expanding from 12 organizations to 29 participating attractions across the region.
Alliance leaders say memberships provide critical funding that allows museums, gardens, and heritage centers to continue their missions while strengthening ties between cultural organizations and the communities they serve. Officials encourage residents to consider purchasing or gifting memberships as a way to support local institutions while enjoying year-round educational experiences.
The reciprocal admission offer applies to all membership levels. Visitors must present valid proof of membership and photo identification at participating attractions.
Mark your calendar for the 2026 reciprocal admission schedule. Offer applies to all membership levels. Valid proof of membership and photo ID required.
2026 Reciprocal Admission Schedule
January
Albany Regional Museum
Oregon Zoo
February
Clark County Historical Museum
Columbia River Maritime Museum
Japanese American Museum of Oregon
Leach Botanical Garden
March
Cannon Beach History Center
Cascade Locks Historical Museum
Pittock Mansion
April
Deepwood Museum & Gardens
Willamette Heritage Center
May
Architectural Heritage Center
Oregon Jewish Museum and Center for Holocaust Education
Two Rivers Heritage Museum
June
Museum at Warm Springs
Shelton McMurphy Johnson House
July
Benton County Historical Society
Hallie Ford Museum of Art
August
Columbia Pacific Heritage Museum
Oregon Historical Society
Tamástslikt Cultural Institute
September
Rice Northwest Museum of Rocks & Minerals
The MAiZE at The Pumpkin Patch on Sauvie Island
Purchasers of MAiZE tickets in September 2026 will have access to the reciprocal membership program through August 2027; please save receipt as proof of purchase to access participating attractions.
October
Evergreen Aviation & Space Museum
World Forestry Center
November
Oregon Coast Aquarium
Seaside Museum & Historical Society
December
Clark County Historical Museum
Lan Su Chinese Garden
About the Northwest Attractions Alliance
The Northwest Attractions Alliance (NWAA) is a professional organization representing major attractions throughout Oregon and Southwest Washington. The group connects regularly to explore partnership opportunities and collaborates with regional destination marketing organizations. Many members of NWAA also participate in the annual reciprocal membership program, which offers free admission for a member and three guests of any age to different featured attractions each month.
